Design & MArketing Internship
Otto Engineering - Carpentersville, IL (05/27/24 - 08/12/24)
Otto Engineering specializes in designing and manufacturing advanced communication and control products, including switches, grips, headsets, tracking devices, and etc. Particularly making products for high-stakes environments like defense and aerospace. Their communication solutions are trusted by warfighters and mission-critical operators, ensuring reliable performance in the field.
During my marketing and design internship, I supported Otto’s communication-focused efforts by working on design, photo, and video projects that helped communicate and advertise these products. I was also tasked with layout and design projects that helped convey the company's commitment to providing durable and precise communication solutions to defense industries.
My Anchor Project
Developing a recruitment Branding Campaign
When I joined OTTO, I was tasked with developing a recruitment branding campaign to help the company gain more applicants from the 21-35 age demographic. As I developed this, I started to think on how to effectively get my message out, and I landed on LinkedIn and Billboard applications. Originally, OTTO had a very plain and simple recruitment method, there was no personal touch or connection to be made. That is why I wanted to create a personalized feel, leading to the phrase, “We Manufacture CAREERS, Experts, Leaders, Purpose”. This reflects the values of OTTO and what they want to build/prepare you for. Along with that, the secondary phrase, “Opportunities Transforming Tomorrows Outcomes”, further reflects the ideas and morals of OTTO. Working to ensure a safe future for those who put their lives on the line to protect us.
Lynq pro - social media post
This was my first project here at OTTO. I was tasked with developing an advertisment social media post for their product, the Lynq Pro. This device helps warfighters navigate the battlefield with precision and accuracy while being able to stay untrackable and secure. To tie into the navigation aspect, I added topographic lines to help resonate the message with the purpose of this product.
Sell SHeets - Trade show usage
Either refining or redesigning the sell sheets was a great task in enhancing InDesign practices and tools. From these two given, they showcase adequate margins, visual hierarchy, and how images and text can coexist on the same page. I was tasked with creating 10 of these for future trade shows and their usage for OTTO Engineering consumers.
Single Page
Double Page - Front
Double Page - Back
Aviation animation - Profit sharing presentation
The CEO of OTTO Engineering came to me with a project for his profit sharing presentation. He had wanted me to develop an animated picture that highlights the companies core values in helping their customers. I took inspiration from one of their old images and then some of their phrases and then combined them into text-animated picture. This visual helps to effectvley highlight OTTO’s core values in supporting warfighters, law enforcement, and first responders.