Throughout drafting the logo, it was important to capture the brand identity for the park. When developing, the central aim was to embody the significance of the endangered Cape Vulture. There was an initial choice to incorporate reminiscent art of the indigenous San people. However, as the process evolved, emphasis shifted towards representing the parks natural rocky terrains in the birds figure itself. This transition strayed away from motifs of the San art, but focused on representing the connection between the bird and geological formations. Simplifying the logo frame became a pivotal stage once the concept of the bird was created. Transitioning from complexity to a more impactful presentation that is more cohesive with the birds design.