Process
The packaging design focused on a sleek, minimal palette of black, white, and silver, using line drawings of astrology maps and shapes to border text and reinforce the celestial theme. The Sagittarius arrow motif served as a central visual anchor throughout the design. To complement the physical product, I created social media content featuring black-and-white close-ups of the cologne, emphasizing luxury and craftsmanship. I also developed a comprehensive style guide to maintain consistency in typography, color, and graphic elements across both packaging and digital assets. Ensuring a cohesive and high-end brand experience targeted toward discerning consumers, including law firm partners, creative directors, and high-profile actors..

Outcome
The project resulted in a premium packaging system and accompanying digital assets that appeal to luxury consumers seeking a well-crafted, original scent. The visual language and astrology-inspired motifs create a distinctive identity, uniting the product’s story across physical and online channels.