World Heritage Site
MALOTI-DRAKENSBERG PARK
Overview
Maloti-Drakensberg Park’s rebrand was designed to highlight its landscapes, endangered species, and cultural heritage through a modern and cohesive identity system.
Process
The design system emphasized layout, negative space, and balance to reflect the park’s vast and tranquil setting. A natural color palette drawn from sandstone and mountain terrains reinforced these ideas. For the logo, I explored several directions, including references to indigenous San art, before focusing on the endangered Cape Vulture. Its form was shaped by the park’s rocky landscapes, tying natural and symbolic elements together. Simplifying the design created a bold, flexible mark.
Outcome
The rebrand unifies print, merchandise, and digital assets into a clean identity system that connects visitors to the park’s ecological importance and cultural story while also putting awareness on some of its endangered bird species.
Final logo
Brochure
stationary Items
Logo usage in product design
Role
I created the logo, brand guidelines, brochures, and merchandise; such as the backpack. I was focusing on consistency and clarity across every element.
