This Howdy Beer packaging refresh reimagines the brand for cottagecore Millennials, shifting from a Western cowboy aesthetic to one rooted in comfort, nature, and slow living. I conducted audience research and developed all design assets, redesigning the original box and extending the system across cans and bottles. Inspired by honey and strawberries, the identity uses warm tones and a dripping honey motif layered over fruit illustrations to create a nostalgic, handcrafted feel, resulting in a cohesive packaging system that emphasizes authenticity and connection to nature.